Google has rolled out new attributes for its My Business listings with options to help highlight health and safety measures. The aim is to help businesses highlight the measures they are taking to protect customers during the pandemic and this can make all the difference in choosing one business over another.
The new attributes that businesses can add to their listings are:
- Appointment required
- Mask required
- Staff wear masks
- Staff get temperature checks
- Temperature check required
Searchers can now take precautions accordingly and can use these attributes to decide about where to visit and more importantly the ones to avoid.
These attributes have already started showing up on Google My Business listings on all platforms. Though the response to rolling out these attributes has been relatively slow from Google’s end, it is still an important one. The new health and safety attributes join an expanding list of attributes that were added by Google specifically for the pandemic.
Google added the following attributes beforehand. Let’s take a look at the attributes which were added before:
Attributes for Local Restaurants (Added in May)
- Curbside pickup
- No-contact delivery
Attributes for Online Services (Added in June)
- Online Care
- Online Appointment
- Online Estimates
- Online Classes
Steps for adding attributes to your Google My Business Listing:
- Sign in to My Business Account
- Select and Open the Location that you want to make changes to
- Click on Info (from the Menu)
- Look for “Add Attributes”
- Click on Edit
- Search for the attributes or browse through the list of options
- Click on Apply once you are done.