Search Behaviors and keyword trends have gone for a toss in the past week. Social distancing and home quarantine have resulted in irregularities in click behaviors across all sectors. Grocers, Restaurants, Hotels, Productivity sites, and E-commerce are the spaces that have seen the most action (or the least in some cases).
If we take a glance at Google Trends the growth swings are quite evident. Most of the surges in search volume has been around representative search terms in the bulk, grocery, and online productivity categories. Social distancing and lockdown measures have forced people to turn their attention solely towards the internet for most of their activities ‘at home’. People are forced to prepare food at home since restaurants and online food delivery services are temporarily closed. The keyword “groceries” saw a whopping 446% increase in terms of search volume for the week ending March 21compared to the same period in 2019 as per Google Trends data. “Online groceries” and “grocery delivery” are the closest related keywords which saw a similar growth pattern.
To avoid gatherings and in-person events many conferences have moved online and travel plans have been postponed. Most of the companies around the world has shifted their employees to work from home scenario. These factors led to a surge in the usage of many online peers to peer work platforms and video conferencing apps.
Trends data clearly shows an increase in search patterns for Zoom, Google Hangouts, and Skype. All of these platforms saw their highest search interest with YoY growth ranging from 270% for Skype to1057% for Zoom.
On the contrary, keywords like “hotels”, “restaurants” and other local businesses have seen a significantly low amount of search interest which is normal in the current scenario.
This is an unforeseen situation and all types of businesses are being affected as a result of this. It is advisable for all businesses to hold on and try to adapt to the situation in order to accommodate the new set of customers’ needs and also to find new solutions for their workforces who are working remotely. Nobody knows for how long this situation will last, it might continue for several weeks, if not months.
Search behavior is a reflection of the users’ preferences and it’s clear that people are now more focused on tackling their new way of life and preparing themselves for the long run. They are less likely to concentrate on leisure activities for the time being.