Tag: seo

Relevance of Search Engine Tools in Terms of Ranking

Following rankings isn’t as obvious as it used to be any longer. So are ranking tools still helpful for SEO? Are rankings even important anymore?  This has been a seething discussion among people for decades. As the significant web indexes started giving outcomes that fluctuated dependent on what your identity is, SEO experts have contemplated […]

Functional SEO Tips for Ecommerce Business

An e-commerce website is like an online virtual store and just like its brick and mortar counterpart, it needs to attract customers in order to be successful. While brick and mortar stores have a con that they are rigid and cannot be moved once placed. An e-commerce store has the power to shift placement whenever […]

Domain Names do not Need Keywords for Ranking

Google’s Webmaster Trends Analyst, John Mueller in his latest Ask Google Webmasters video revealed that there is no ranking benefit associated with having keywords in a domain name. Keyword based domain extensions also known as top level domains (TLDs) offer no ranking benefit according to John. This contradicts many studies and surveys which indicates that having […]

Enhanced robots.txt Testing Tool Announced by Bing

Bing’s enhanced robot.txt tester has new features that improve the testing and diagnosing. Robots.txt is an essential file and producing a perfect one is a top priority for SEO. The tool bridges an important gap as getting this wrong can create unpredictable SEO outcomes. A robots.txt file is a file that tells search engine crawlers […]

Voice SEO: Demands Different Approach

Everyone thought that voice and virtual assistants will take over the market by storm. A lot of products were launched to target the consumers in this category. You will be amazed to know that the most voice search queries are placed from smartphones till now even after a few years has passed after the first […]

Don’t Allow COVID-19 To Stop Your SEO Efforts

We are dealing with a global pandemic at this moment, one which has literally brought the global economy at a complete standstill. But is it wise for businesses to stall at this moment of crisis? Are those businesses clever, the ones which are hoarding their revenues and ducking in their bunkers to weather the storm? […]

Pandemic Effect: The Change In Search Behavior Revealed By Google

Google in their latest update revealed that the search behavior is changing during the COVID-19 pandemic. They have concluded based on their data on search trends the top 5 ways in which the search behavior is changing. Google has revealed this data to assist marketers and brands in being more helpful towards their customers. Since […]

Mobile-First Indexing: What Should You Do?

Google in their latest update announced that they are now primarily focusing on mobile-first indexing and they are planning to shift to mobile-first indexing for all websites by September 2020. As per their analysis stated in their update, 70% of all sites that currently appear in their search results have already been shifted to this […]

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